About Us

Rugged Software is a close-knit team of friendly and experienced developers, based in the USA and Europe. We’re passionate about meeting the digital needs of small businesses and entrepreneurs.


Meet our creative and dedicated team

Dan Hampton

Dan Hampton, Founder & CEO

Founder & CEO

With more than six years of experience in the development of web applications and websites, Dan brings a keen eye for design along with his passion for responsive, reliable and truly rugged software that delivers on its promises.

His favorite thing about Rugged Software is getting to solve people’s problems and grow their businesses, by building creative solutions as part of a small, supportive team.

Alex Anson

Alex Anson, Software Engineer

Software Engineer

Alex is a talented problem-solver, specialising in JavaScript, ReactJS, Typescript, Firebase, Node, and NextJS. She believes in continuous learning and the power of teamwork to have a positive impact on the world.

In her own words, “Rugged Software means a lot to me. I have people I can count on and I’ve grown to be much more confident in my programming abilities. Working here gives me purpose and brings me joy.”

Elisa Crescentini

Elisa Crescentini, Software Engineer

Software Engineer

Elisa is passionate about creating visually pleasing user interfaces, bringing skills in JavaScript, ReactJS, Typescript, Tailwind CSS, WordPress, Elementor, and Firebase. Her core values are creativity, honesty, and open-mindedness.

The thing she loves most about Rugged Software is being part of an innovative and experienced team, who are always intent on learning new skills to keep up with the fast pace of modern web development.

Cate Hardy

Cate Hardy, Software Engineer

Software Engineer

Cate is the newest member of the Rugged Software team, bringing with her a love of visual design and experience with CSS, JavaScript, React.js, Next.js, and Firebase. She's an active member of Recurse Center, a global community of more than 2,000 programmers.

Her core values are empathy, curiosity, and creativity, and one of her favorite things about working at Rugged Software is knowing that her team shares these values.

Angel Hudgins

Angel Hudgins, Software Engineer

Software Engineer

Angel is a Full-Stack Developer with skills in JavaScript, TypeScript, and Python as well as React, Next.js, Firebase, Postgres, and CSS. Having lived in six different countries, they speak four languages, and they're curious and always passionate about learning new things.

When they're not coding, they enjoy spending time with their rescued cat, Micio. Angel says the best thing about working at Rugged Software for them is that they get to work on fascinating projects that allow them to develop their skills and collaborate with a supportive, open team.


Here's what to expect when you ask us to develop a website or application for you:

Step 1: Initial conversation

Whether you need a completely new product or you want to improve an existing one, we're here to help you. This is where we learn about your ideas and business goals.

Step 2: Project planning

Next, we shape your project idea and figure out how best to achieve your goals. Here, we define the key functions and features of the product, to eliminate potential mistakes and make sure it’s exactly what you need.

Step 3: Design process

We can work to a design you have in mind, incorporating existing brand colors and styling – or we can help you rebrand. Either way, this stage is all about designing beautiful interfaces and outstanding user experiences to support your business.

Step 4: Development process

Once everything is planned and prepared, it’s time to bring your product to life! Our team will code a user-friendly, fast, and secure website or application, designed with your needs firmly in mind.

Why not get started today! Send us a quick message using the form below and we’ll be in touch shortly to discuss your project idea.

Your project, your way.

Let's get started.

Simple Fees

Our pricing is competitive, straightforward, and transparent, with no hidden fees. Fill out the form for a FREE, no-obligation consultation.

Complete Satisfaction Guarantee

We want you to be 100% satisfied with your project or website, so we promise to work with you until it’s exactly what you need.

Easy Communication

We’re a small team of experienced developers who believe in maintaining an easy flow of communication, so we can quickly respond to your evolving requirements.